BMW DOT — THE DIGITAL EMBLEM

Turn your BMW’s rear emblem into a dynamic digital display.

DOT brings real-time animation to your BMW, letting you control what appears on the display directly from your smartphone. Switch between custom animations, visual effects and personalized graphics to create a look that changes with your mood, your build or the moment.

A NEW KIND OF BMW CUSTOMIZATION

Why settle for a static emblem when your BMW can have a digital identity?

With DOT, you can choose from ready-made animations or upload your own visuals and control how they appear through the dedicated app.

KEY FEATURES

Smartphone Controlled
Control your DOT directly through the dedicated mobile app.

Custom Animations
Choose from built-in animations or upload your own videos and graphics.

60 FPS Animation
Smooth, fluid visual playback designed for a premium digital experience.

Dynamic Triggers
Create animations that respond to selected conditions such as speed, location and other vehicle-related triggers.

Personalized Display
Create startup animations, playlists, static displays and custom visual sequences.

BMW Compatible
Designed to integrate with compatible BMW platforms.

MORE THAN AN EMBLEM.

It’s a digital canvas for your BMW.

Change the animation. Change the mood. Make your BMW look different every time you drive.

MAKE YOUR BMW UNMISSABLE.

DOT — DIGITAL EXPRESSION FOR YOUR BMW